Are you a small business owner looking for a fresh perspective on small business video marketing tips and strategies that can skyrocket your growth? Look no further! In this blog post, you'll discover the secrets to creating an effective small business video marketing strategy, harnessing the power of social media, budget-friendly video production tips, measuring the success of your campaigns, and utilizing A.I. video tools to take your own video marketing goal and game to new heights.

Short Summary

  • Create an effective video marketing strategy for small businesses with S.M.A.R.T. goals, buyer personas, and suitable types of videos.

  • Leverage social media to maximize visibility & engagement with your audience.

  • Utilize A.I. video tools to save time & money while creating stunning content.

Creating an Effective Video Marketing Strategy for Small Businesses

A group of people discussing a successful video marketing strategy

Creating an effective video content marketing strategy is crucial for small businesses aiming to reach new heights in 2023. It all starts with setting clear goals for the video budget, identifying your target audience, and choosing the suitable types of videos to engage viewers and drive results.

To create a video marketing campaign that resonates with potential customers, a well-thought-out video campaign and content strategy keep your efforts focused and ensure that your content leads to increased traffic to your blog post and other content.

Implementing effective video marketing strategies is critical to success in this competitive landscape.

So, how can you, as video creators, create a successful video marketing strategy that works wonders for your brand? With the right approach, you can create engaging and effective videos. Start by introducing video viewers to yourself.

Define Your Goals and Objectives

Defining your goals and objectives for your video marketing campaign is the first step to ensure success. By setting relevant goals that align with your overall business objectives, you can assess the performance of your video marketing strategy and make necessary adjustments for even better results.

Whether your goal is to drive more blog traffic, capture Google answer boxes for targeted keywords, or achieve higher-quality email list growth, having clear objectives is crucial for your campaign's success.

Use the S.M.A.R.T. goal-setting template (Specific, Measurable, Achievable, Relevant, and Time-bound) to set practical goals post-video content. You can stay focused and motivated by choosing one or two goals for each video. Capturing interviews with your industry's internal experts or thought leaders is a great way to build trust and authority with your target audience. Such an approach can go a long way in fostering relationships with your target market.

To ensure success, a solid video marketing strategy and mission statement should clearly define the type of video ads and content you create, your specific buyer personas, and the desired outcome.

Identify Your Target Audience

Identifying your target audience is essential in creating a successful video marketing strategy. Without a specific audience in mind, your video marketing campaign is more likely to fail. To target the right audience effectively, create buyer personas representing your ideal customers.

These personas provide valuable insights into your target audience's needs, preferences, and pain points, allowing you to create content that resonates with them.

In addition to creating buyer personas, consider using paid social media posts to reach the perfect people for your ads. An effective way to find a suitable influencer to collaborate with your marketing funnel is by using an influencer discovery tool. Modash and Upfluence allow you to filter your search with criteria like location, engagement rate, language, interests, etc.

Choose the Right Types of Videos

Choosing suitable types of marketing videos is crucial for effectively communicating your message and engaging your audience. Educational, testimonial, and promotional videos are all great options to increase the success of your video marketing campaigns.

Educational videos and tutorials provide helpful information about everyday problems in an efficient and shareable format, making them a powerful tool for video marketing.

Customer testimonial videos can help small businesses build trust in their brand and create a more meaningful relationship with prospective customers. Leveraging promotional videos can help companies to expand their reach and boost brand recognition.

By carefully selecting the right types of YouTube videos, such as how-to videos and ads, you can ensure your message is communicated effectively, and your audience is engaged.

Harnessing the Power of Social Media for Video Marketing

A person using a laptop to optimize videos for each social media platform

Social media plays a significant role in the success of video marketing. You can build relationships and encourage content sharing by optimizing videos for each platform, using hashtags and keywords to increase visibility, and engaging with your audience on various social media channels.

In this section, we'll delve into the strategies you can use to harness the power of social media for your video marketing campaign.

Optimize Videos for Each Platform

To maximize the impact of your video content on social media, it's essential to design each shot for a variety of screen sizes and shapes, craft short videos that are brief and impactful (6-15 seconds), create custom videos to engage with your followers and select the social media platforms where your audience is most active. Choosing the correct aspect ratio ensures your videos look great on any device or platform.

Additionally, posting live videos natively on social media platforms can give them an advantage over video links from web pages or other sources. To ensure your video content resonates with your target audience, plan your videos for no sound and capture attention early so viewers remain engaged and watch your video through to the end.

Utilize Hashtags and Keywords

Hashtags and keywords are essential for increasing the visibility of your video's written content on social media, making it easier for your target audience to find and engage with your content. Using relevant and specific words that accurately portray the content of your video will help you reach your goals and maximize the impact of your efforts.

When using hashtags and keywords in explainer videos, combine popular and niche hashtags to ensure your explainer video reaches the right people. For example, hashtags such as #videomarketing, #digitalmarketing, #marketing, and #video can help you reach a broader audience interested in your content.

Engage with Your Audience

Engaging with your audience is crucial for video marketing success. Respond to comments, ask questions, and encourage user-generated content to create a strong connection and foster loyalty. Building a sense of community around your brand video can lead to increased sharing and visibility of your content on social media.

Platforms like Videowise's Find U.G.C. feature make it easy for brands to quickly locate user-generated content videos mentioning their brand or products. With just a few clicks, you can have the perfect U.G.C. content to help your brand shine.

By engaging with your audience, you create a loyal customer base and gain valuable insights into their preferences, which can help you refine your video marketing strategy and achieve even greater success.

Budget-Friendly Video Production Tips for Small Businesses


Creating high-quality videos doesn't have to break the bank. In this section, we'll share budget-friendly video production tips that can help small businesses create engaging content without spending a fortune.

These tips include D.I.Y. video production, collaborating and producing videos with local talent, and maximizing the lifespan of video content.

D.I.Y. Video Production

D.I.Y. video production can be a great way to save costs while still creating impressive videos. You can produce professional-looking videos without spending a fortune using affordable equipment, such as smartphones and essential editing software.

To create amazing D.I.Y. videos, develop an original and creative video style concept behind the scenes, plan, invest in quality equipment, write a clear script, use appropriate lighting, record clear audio, and ensure your camera is steady.

Don't forget that post-production is essential for D.I.Y. video production, as it allows you to refine your video to give it a polished look, adding music, sound effects, graphics, color correction, and stabilization.

Collaborate with Local Talent

Partnering with local talents, such as videographers, editors, or influencers, can open up various skills and resources more cost-efficiently than recruiting an entire production team. Local talent can offer a more customized experience and help you create content suited to your local audience.

To find local talent for video production, consider searching for local video production companies on platforms like Google Reviews, Yelp, Clutch, or UpCity. You could also try searching for local film schools or posting on social media to find the perfect talent for your project.

When discussing collaboration costs, factor in the scope of the project, the quality of the video content, the timeline for completion, and any additional costs such as equipment rental, travel expenses, and post-production costs.

Maximize Video Content Lifespan

Maximizing the lifespan of your video content can help you get the most value from your investment. Creating evergreen content that remains fresh and relevant for a long time ensures that your branded video content is worth every penny.

To create evergreen video content, research, pre-plan, draft a script, edit and brand the video, and measure views over time to get an accurate picture of the lifespan of your videos.

Furthermore, repurpose and reuse short video clips to produce videos and content by creating different versions of the same video for different platforms and formats, which will help you maximize your reach and extend the life of your video content.

Measuring the Success of Your Video Marketing Campaign

A person analyzing data from a video marketing campaign

Measuring the success of your video marketing campaign is vital to understanding its effectiveness and making informed decisions for future strategies. This section discusses the importance of selecting relevant KPIs, analyzing data, and calculating R.O.I. to determine your video marketing efforts' overall success and value.

Selecting the right KPIs is essential to understanding the performance of your video marketing campaign. K.P.

Select Relevant KPIs

Selecting relevant KPIs, such as view count, engagement rate, and conversion rate, is essential for accurately monitoring the success of your video marketing efforts and ensuring they align with your objectives.

By tracking these KPIs, you can gain valuable insights into the performance of your video marketing strategy and make necessary adjustments for even better results.

Examples of KPIs to track include conversion rates, engagement rates, click-through rates, view counts, and interaction. The KPIs you choose depend on the objectives of your campaign and can provide valuable insights to inform your future marketing strategies.

Analyze Data and Optimize Strategy

By analyzing data and identifying trends, patterns, and areas for improvement, you can optimize your video marketing strategy and improve its effectiveness. Leveraging an online video platform can help you track all your marketing efforts in one place, enabling you to maximize your R.O.I. and make the most of your marketing strategies.

Data and insights can help you refine your future video strategy by enabling you to make informed decisions on video length, content, characters, voice-over, and using multiple distribution channels together.

By tracking the performance of your videos on each platform and channel, you can gain valuable insights into what works best for your target audience and make data-driven decisions to improve the impact of your marketing efforts.

Calculate R.O.I.

Calculating the R.O.I. of your video marketing campaign is essential for determining its overall success and value. To calculate R.O.I., subtract the video cost from the total gained value and divide it by the investment cost. Tracking metrics such as impressions, play rate, engagement, leads generated, C.T.A. clicks, time saved, and repeat watches can provide valuable insights to help you maximize your return on investment.

By accurately measuring video metrics and R.O.I., you can ensure your video marketing efforts are worth the investment and make informed decisions on allocating resources for future campaigns.

Utilizing A.I. Video Tools as a Small Business

An image showing a small business owner using AI video tools for small business video marketing

Utilizing A.I. video tools as a small business can help streamline the video creation process, save costs, and enhance the effectiveness of your video marketing efforts. This section discusses the benefits of using A.I. video tools and provides examples of platforms to help small businesses create videos and optimize video content more efficiently.

By automating the video creation process, A.I. video tools can help small businesses save time and money.

Examples A.I. Video Tools

There are several A.I. video tools available that can help small businesses create stunning videos quickly and easily. Some of the most effective A.I. video tools include Synthesia, InVideo, VEED.IO, Lumen5, Pictory,, Wisecut, DeepBrain AI, and Movio AI.

These video platforms offer automated video editing, content analysis, and performance tracking features to streamline the entire video creation process and help you achieve better results.

Using A.I. video tools can save you time and money, allowing you to focus on other aspects of your business. However, weighing the pros and cons of using A.I. video tools is essential, as they may not always provide the same creativity and originality as human input.

Pros and Cons of Using A.I. Video Tools

There are several advantages to using A.I. in video review tools, including increased efficiency, cost savings, and improved accuracy, which can help you stay ahead of the competition. On the other hand, there is the potential for A.I. to make mistakes, and the software's cost should also be considered.

Overall, AI video tools can be incredibly beneficial for small businesses, as they offer cost-effective pricing models and help reduce the need for costly equipment or outsourcing to agencies.

However, weighing the benefits and drawbacks is crucial to determine if A.I. video tools are the right choice for your specific needs and goals.

Cost Savings of A.I. Video Tools

A.I. video tools can be a great cost-saving solution for small businesses, as they can automate time-consuming tasks, reduce the need for costly equipment and personnel, and make video production more affordable. Some A.I. video tools offering affordable pricing models include, Lumen5, InVideo, and Synthesia.

By leveraging A.I. video tools, you can streamline the video creation process, save costs, and focus on other essential aspects of your video marketing strategy, such as the distribution and promotion of video footage. As a result, you can maximize the impact of your video marketing efforts and achieve greater success.


In conclusion, a well-planned and executed video marketing strategy can be a game-changer for small businesses 2023. By setting clear goals, identifying your target audience, choosing the right types of videos, harnessing the power of social media to create video content, following budget-friendly video production tips, measuring your success, and utilizing A.I. video tools, you can create impactful video content that resonates with your audience and drives results. So get started today and take your video marketing game to the next level!

Frequently Asked Questions

Why should small businesses use video marketing?

Video marketing is a powerful tool for small businesses, as it boosts sales, builds brand reach, increases conversions, encourages social shares, promotes brand awareness, humanizes the brand, builds trust, and can be easy and inexpensive to produce.

Plus, video marketing helps to generate brand awareness and increase engagement to reach potential customers.

How do I create a video ad for my small business?

To create an effective video ad for your small business, hook viewers immediately, highlight what makes your brand great, avoid making it a documentary, and include a call-to-action.

Use Canvas free video template to add footage, images, graphics, video calls, and text, then enhance animated videos with animations, music, or stickers. Finally, double-check your work before downloading and sharing.

What businesses need video marketing?

Video marketing is essential for any business, no matter the industry. Whether you're a fashion house, restaurant chain, educational institute, or something else, video content can help reach new customers, drive conversions, and boost brand awareness.

Take advantage of this opportunity today!

How much should you spend on video marketing?

Video marketing should be part of your overall marketing budget, making up around 10% of your annual revenue.

How do you make company videos or educational videos?

To make a company video, ensure your content is brief, write a script, and make it look professional. Showcase your services or products, discuss how your company helps buyers, and include text and music to make it more engaging. Add a human connection to the brand, and end the video with a call to action.

Tom Burchnell
Post by Tom Burchnell
July 25, 2023
Tom Burchnell is a seasoned marketing executive passionate about powering startups to success. With a robust background in both B2B and B2C marketing, Tom has built an impressive career through his strategic insight, adeptness at product positioning, and masterful development of go-to-market strategies. His strengths lie in identifying untapped opportunities within the competitive startup landscape, devising tailor-made strategies to maximize potential, and transforming data into actionable marketing initiatives. Tom has a strong record of driving significant revenue growth, a testament to his skills in product marketing, growth marketing, and brand marketing. Renowned for crafting compelling content that resonates with diverse audiences, Tom is adept at bridging the gap between brands and their target consumers. He is a dynamic force within the marketing realm, continuously striving to push boundaries and foster growth for ambitious startups. His experience at leading fintech and proptech startups and his consultative roles across various sectors lend a unique perspective to his marketing approach. With Goal Based Marketing, Tom is dedicated to helping startups navigate their growth journey, providing them with personalized, result-oriented marketing strategies.