Are you struggling to find the right Atlanta pay-per-click (PPC) agency to boost your business's online presence? Partnering with a reliable and experienced Atlanta pay-per-click agency can significantly impact your lead generation and conversion rates. In this comprehensive guide, we'll explore the top Atlanta pay-per-click agencies, the key factors to consider when choosing one, and the role of digital marketing in successful PPC campaigns.

Short Summary

  • Find the right Atlanta PPC Agency for your business by evaluating their experience, client testimonials, range of services, and reviews.

  • Integrate SEO techniques into PPC campaigns to maximize visibility and organic traffic.

  • Measure success with metrics such as Click Through Rate (CTR), Conversion Rate & Return on Ad Spend (ROAS).

Top Atlanta PPC Agencies for Your Business

A group of people discussing Google Ads Management in an Atlanta PPC Agency

Numerous PPC agencies claim to deliver outstanding results in Atlanta's bustling digital marketing landscape. However, selecting the right Atlanta PPC company is crucial to maximize your advertising efforts and achieve your business goals. Top Atlanta PPC companies offer a wide range of services, including Google Ads management, Microsoft Advertising services, and other essential Atlanta PPC services.

Partnering with a reputable Atlanta PPC agency can increase online visibility, more qualified leads, and higher conversion rates as they devise and manage highly targeted PPC ads for your business. By leveraging their expertise, you can ensure that your ads stand out in search results and drive more revenue for your company.

Google Ads Management

Google search results. Ads management is a critical service offered by top Atlanta PPC companies. It involves overseeing and optimizing your Google Ads campaigns for the best performance. Atlanta PPC agencies provide comprehensive Google AdWords services, enabling businesses to reach their target audience and generate more qualified leads effectively.

One key aspect of Google Ads management is adjusting the maximum cost-per-click (CPC) bid to improve ad placement in search results and ultimately enhance your internet marketing efforts. Your chosen Atlanta PPC agency should deeply understand Expanded Text Ads (ETAs) and effectively employ numerical values and symbols to create compelling ad copy.

Microsoft Advertising Services

A screenshot of Microsoft Advertising Services dashboard with Atlanta pay per click campaign performance data.

Microsoft Advertising Services is another valuable offering provided by Atlanta PPC agencies. This PPC advertising system, created by Microsoft, allows businesses to advertise on search engines like Bing, Yahoo!, and DuckDuckGo, as well as other websites, mobile apps, and videos. By utilizing Microsoft Advertising Services, businesses can expand their advertising reach, increase web visibility, and effectively target potential customers.

When selecting an Atlanta PPC agency for Microsoft Advertising Services, evaluating their experience, proficiency, customer testimonials, and the scope of services provided are essential. By partnering with a competent agency, you can ensure that your Microsoft Advertising campaigns contribute to the overall success of your digital marketing efforts.

Key Factors to Consider When Choosing Atlanta PPC Companies

A group of people discussing the key factors to consider when choosing an Atlanta PPC Agency

Choosing the right Atlanta PPC agency can make a significant difference in the success of your PPC campaigns. To make an informed decision, it's crucial to consider factors such as experience, client testimonials, and the range of services offered. A PPC and digital agency with a proven track record and a team of seasoned experts can help you get the most out of your advertising budget and maximize campaign effectiveness.

Moreover, client testimonials and reviews offer valuable insights into the quality of service and results that the agency can provide. By assessing these aspects, you can find a trustworthy Atlanta PPC agency that aligns with your business goals and delivers exceptional results.

Experience and Expertise

The experience and expertise of an Atlanta PPC agency play a significant role in determining the success of your campaigns. A well-established agency with a history of delivering outstanding client results can help ensure your campaigns are optimized for maximum ROI, conversions, and overall success.

When evaluating potential PPC agencies, it's essential to consider their industry expertise and the range of services they offer. An agency with comprehensive knowledge and experience in managing various aspects of PPC campaigns can provide valuable insights and guidance throughout the process, ultimately leading to better outcomes for your business.

Client Testimonials and Reviews

Client testimonials and reviews are indispensable when selecting a PPC agency. These insights can help you gauge the agency's quality of service, expertise, and professionalism, thus increasing your confidence in their ability to deliver results.

Before committing to a specific Atlanta PPC agency team, review their client testimonials and case studies to understand better their performance and success in executing campaigns for businesses like yours. In doing so, you can ensure that your advertising budget is well spent and your campaign goals are achieved.

Range of Services Offered

The range of services offered by a service digital marketing agency, including PPC management services, is a crucial factor to consider when making your selection. Agencies that provide a comprehensive spectrum of services can assist you in devising and managing successful PPC campaigns and helping you make data-driven decisions for optimizing your campaigns.

Some key services PPC agencies provide include keyword research, ad copywriting, bid management, campaign optimization, and reporting. By partnering with an agency offering clients a broad range of services, you can ensure that all aspects of your PPC campaigns are expertly managed, leading to better results and a higher return on investment.

Understanding PPC Campaign Types and Strategies

A group of people discussing Search Ads in an Atlanta PPC Agency

To maximize the potential of your advertising efforts, it's essential to understand the different types of PPC campaigns and strategies employed by Atlanta PPC agencies. Each campaign type and strategy has its unique benefits and drawbacks, making it crucial to choose the most appropriate approach for your business.

By understanding PPC campaign types and strategies, you can ensure that your advertising efforts are targeted, efficient, and cost-effective. This knowledge can also help you effectively communicate with your chosen Atlanta PPC agency, ensuring your campaigns are executed according to your specific objectives and requirements.

Search Ads or PPC Ads

Search ads, or paid ads, are a popular PPC campaign type that targets users searching for specific keywords on search engines like Google and Bing. Particular keywords entered by users trigger these ads, and when a query matches a keyword in your campaign, your ad will be displayed in the search engine results, such as on the Google Search Network.

The advantage of search ads is their ability to connect with potential customers and target people already searching for products or services related to your business. As a result, search ads are highly targeted, ensuring that your ads reach your intended audience and generate more qualified leads.

Display Ads

Display ads are another type of PPC campaign that utilizes visual elements, such as images, videos, or text ads, to promote products or services on third-party websites or apps. These ads come in various formats, including banners, images, and text ads, and can help businesses reach a wider audience than search ads alone.

Display ads can help businesses expand their reach, enhance brand recognition, and create potential leads. By selecting the appropriate ad format and optimizing the ad copy, targeting, placement, and design, businesses can maximize the effectiveness of their display ads and drive more conversions.

Local Service Ads

Local Service Ads are a form of advertising on Google that enables businesses to display their services at the top of Google search results pages, and the right customers receive quality phone calls, messages, and appointment bookings in the areas they choose. These ads are charged per lead rather than per click, meaning you only pay when a potential customer contacts your business through the ad.

By utilizing Local Service Ads, Atlanta businesses can increase their visibility in local search results and attract nearby customers. This targeted approach can help businesses generate more leads and conversions in their specific service areas, ensuring their advertising budget is well-spent. This is separate from local SEO.

The Role of Digital Marketing in Successful PPC Campaigns

A group of people discussing the role of digital marketing in successful PPC campaigns

Digital marketing plays a crucial role in the success of PPC campaigns, as it helps target the right audience and optimize conversions. By integrating various digital marketing strategies, such as SEO, social media advertising, and email marketing, you can ensure that your PPC campaigns are effective and drive maximum results.

By leveraging the expertise of a top Atlanta PPC agency, you can successfully integrate digital marketing strategies into your PPC campaigns and achieve your business goals. Effective digital marketing can help you generate more leads, enhance brand recognition, and drive more revenue for your business.

SEO Integration

SEO integration is essential for maximizing the effectiveness of your PPC campaigns and driving organic traffic to your website. By incorporating search engine optimization techniques into various aspects of your website or online content, you can enhance its visibility and ranking on search engine results and landing pages.

To ensure effective SEO integration, businesses should prioritize keyword research, content optimization, link building, and technical SEO. By optimizing your website and content for search engines, you can improve your PPC campaigns' performance and drive more targeted traffic to your site.

Social Media Advertising

Social media advertising is a powerful tool for Atlanta businesses to reach their target audience and advertise on popular platforms like Facebook, Instagram, and LinkedIn. You can increase brand awareness, generate leads, and foster customer relationships by leveraging social media advertising.

To maximize the effectiveness of your social media advertising campaigns, it's essential to choose the right platforms, target the right audience, and create engaging content that resonates with your audience. By incorporating social media advertising into your PPC campaigns, you can reach a broader audience and achieve better results and more clicks.

Email Marketing

Email marketing can complement your PPC campaigns by nurturing leads and driving conversions through targeted messaging. By sending promotional or informational content to your target audience via email, you can create product or brand awareness and generate leads or sales.

To optimize your email marketing efforts, segment your audience, personalize messages, optimize for mobile devices, and test different subject lines. By incorporating email marketing into your PPC campaigns, you can effectively nurture leads acquired from your PPC efforts and drive more conversions.

Measuring the Success of Your Atlanta PPC Campaign

A group of people discussing the success of an Atlanta PPC Campaign

Key performance indicators, such as click-through rate (CTR), conversion rate, and return on advertising spend (ROAS) are essential to evaluate your Atlanta PPC campaign's success. These metrics can help you assess the effectiveness of your advertising efforts and identify areas that require further optimization.

Monitoring these key performance indicators enables you to make data-driven decisions, allocate your advertising budget more effectively, and improve your overall campaign performance. By tracking these metrics, you can ensure that your PPC campaigns are successful and deliver the desired results for your business.

Click-Through Rate (CTR)

Click-through rate (CTR) is a crucial metric used in online advertising to measure the number of clicks an ad receives about the number of times the ad is displayed. A desirable CTR should be within the 2-5% range, depending on the sector.

Factors influencing CTR include ad copy, targeting, placement, and web design. To optimize your CTR, ensure your ad copy is relevant and engaging, targeting is tailored to the right audience, placement is visible and accessible, and design is aesthetically pleasing and professional.

Conversion Rate

Conversion rate is a critical metric for measuring the success of a PPC campaign and driving desired actions, such as making a purchase or signing up for a newsletter. By monitoring your campaign's conversion rate, you can accurately assess its success and identify areas that need further optimization.

To improve your conversion rate, enhance your ad copy, targeting, and landing page experience. By optimizing these elements, you can drive more conversions and achieve better results for your PPC campaigns.

Return on Ad Spend (ROAS)

Return on advertising spend (ROAS) calculates the revenue generated from your PPC campaign compared to the amount spent on advertising. This metric can help you evaluate the overall success of your campaign and determine whether it is worth investing in.

A typical ROAS benchmark is a 4:1 ratio, with $4 in revenue for every $1 spent on advertising. By monitoring your ROAS, you can make informed decisions about your advertising budget and ensure that your PPC campaigns deliver the best possible return on investment.


In conclusion, selecting the right Atlanta PPC agency is crucial for driving success in your online advertising efforts. By considering factors such as experience, client testimonials, and range of services, you can ensure that your chosen digital marketing agency has the expertise and resources necessary to meet your business goals. Understanding different PPC campaign types and strategies, integrating digital marketing efforts, and tracking key performance indicators will help you maximize the potential of your advertising budget and achieve the desired results.

Frequently Asked Questions

How much do pay-per-click ads pay?

Pay-per-click ads usually cost between $1 and $7 per click, with most sources estimating the average CPC is around $2 to $4 on the Search Network and below $1 on the Display Network.

For every $1 spent on Google Adwords, businesses can expect to earn an average revenue of $2.

Is pay-per-click worth it?

PPC advertising yields an average 200% return on investment. Whether it's worth it depends on several factors, but overall, PPC is a sound investment.

Who gets paid in pay-per-click?

Advertisers are the ones who get paid in the pay-per-click (PPC) advertising model, whereby they pay a fee each time their ad is clicked.

Marketers create ads and bid on specific search phrases at the online auction, allowing them to display their ads on the search engine results page.

What is the most used pay-per-click system?

Google is the most popular search engine. Ads are the most used pay-per-click system, with a 28% market share. It has the most extensive search and powerful display network, allowing advertisers to target new audiences easily.

Advertisers can use Google Analytics. Ads reach potential customers in various ways, including search ads, display ads, video ads, and more. With its powerful targeting capabilities, Google offers targeted targeting.

What does a PPC company do?

PPC stands for pay-per-click, a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked.

A PPC company oversees and manages online paid advertising campaigns, including strategy, design, implementation, SEO, and ad performance analysis.

Tom Burchnell
Post by Tom Burchnell
July 6, 2023
Tom Burchnell is a seasoned marketing executive passionate about powering startups to success. With a robust background in both B2B and B2C marketing, Tom has built an impressive career through his strategic insight, adeptness at product positioning, and masterful development of go-to-market strategies. His strengths lie in identifying untapped opportunities within the competitive startup landscape, devising tailor-made strategies to maximize potential, and transforming data into actionable marketing initiatives. Tom has a strong record of driving significant revenue growth, a testament to his skills in product marketing, growth marketing, and brand marketing. Renowned for crafting compelling content that resonates with diverse audiences, Tom is adept at bridging the gap between brands and their target consumers. He is a dynamic force within the marketing realm, continuously striving to push boundaries and foster growth for ambitious startups. His experience at leading fintech and proptech startups and his consultative roles across various sectors lend a unique perspective to his marketing approach. With Goal Based Marketing, Tom is dedicated to helping startups navigate their growth journey, providing them with personalized, result-oriented marketing strategies.