Are you ready to revolutionize your real estate lead and business in 2023? In this ever-evolving industry, staying ahead is crucial for success. Today, we share over 20 proven real estate lead-generation strategies to help you stand out, attract more clients, and close more deals. From maximizing your online presence to leveraging the latest technology, these actionable tips will empower you to take your real estate business to new heights

Lead generation ideas to meet leads without cold calling or direct mail

Short Summary

  • Maximize your online presence to generate real estate leads.

  • Leverage video marketing, networking & technology for efficient lead generation.

  • Measure and optimize efforts through KPIs, A/B testing & continuous improvement for success.

Maximizing Online Presence for Lead Generation

An image showcasing effective strategies for real estate lead generation through online presence optimization.

A solid online presence is essential for generating real estate leads in today's digital age. After all, the majority of potential real estate clients are searching for properties and agents online. So, how can you ensure your online presence is working for you? The answer lies in three key strategies: website optimization, local SEO, and social media engagement.

Optimizing your website improves its appearance and enhances its functionality, making it easier for potential clients to find the information they need. Local SEO helps you target your marketing efforts to the specific areas your potential clients are searching, increasing your visibility and generating more leads.

Generating leads, seller leads, real estate lead, new leads

And lastly, engaging with your audience on social media enables you to connect with potential clients personally, further establishing trust and credibility in your business.

Website Optimization

A well-optimized website can be a powerful lead-generation tool for real estate agents. To make your website stand out, optimize for different keywords, develop a visually appealing style, and create community pages that showcase your local expertise. These strategies can help you attract and convert potential clients into loyal customers.

Integrating valuable features like JustCall's Website Click to Call button can further enhance your website's lead generation capabilities. This feature allows visitors to instantly connect with you when they land on your website, making it easier for them to get in touch and ask questions about properties.

Additionally, using customizable real estate website templates, like those offered by Placester, can help you create an attractive and professional online presence without coding knowledge.

Local SEO for Real Estate Agents

Local SEO is a game-changer for real estate agents, as it helps them appear prominently in Google Maps when potential buyers are search engines for relevant keywords. Since a staggering 44% of home buyers start their search online, and 95% use the internet at some point during the buying process, optimizing your local SEO is crucial for generating more leads.

search engine optimization lead generation ideas for a real estate professional

Target specific keywords and locations in your content to optimize your local SEO. For example, writing articles about homes near famous landmarks, local businesses, or sites can attract leads from home buyers interested in those areas. Use Google My Business, a free tool to create an engaging business profile and manage your online presence. Combining these strategies can significantly improve your visibility and lead-generation efforts.

Social Media Engagement as a Real Estate Agent

Social media platforms offer unparalleled opportunities for real estate agents to connect with potential clients and generate leads. To effectively engage your audience on social media, consider using a mix of organic and paid strategies, creating downloadable content, running targeted social media ads, and leveraging platforms like

Don't limit yourself to just one platform – explore the unique benefits of each social media site to generate leads. For example, LinkedIn is nearly three times more effective at driving leads than Facebook and Twitter. At the same time, Facebook business pages allow you to create an attractive page that reflects your personal brand's style and attracts potential clients.

By diversifying your social media presence and crafting engaging content, you can tap into many opportunities to generate high-quality leads.

Utilizing Video Marketing for Real Estate Leads

Real estate agent giving virtual tour of property

Video marketing has emerged as a powerful tool for generating leads in the real estate industry. With the ability to convey information quickly, videos can enhance your marketing efforts and help you stand out. To make the most of video marketing, consider incorporating virtual tours, property walkthroughs, live streaming events, and educational content into your lead generation strategies.

Virtual tours and property walkthroughs provide an immersive experience for potential buyers, allowing them to explore properties from the comfort of their homes. This can save agents and prospective buyers some time, helping them narrow their search before visiting properties in person.

Meanwhile, live-streaming events, such as open houses and informative workshops, can attract a wider audience and generate leads in real-time.

Finally, educational content such as how-to guides, market updates, and expert tips can position you as a knowledgeable resource in the eyes of potential clients, further boosting your credibility and lead-generation efforts.

Virtual Tours & Property Walkthroughs

Virtual tours have become increasingly popular in recent years, offering potential buyers a unique and immersive way to explore properties without visiting them in person. These tours can be easily shared on websites, social media platforms, and even Google Maps, making them an effective lead-generation tool for real estate agents.

agent using real estate website for a virtual open house

Property walkthroughs, on the other hand, provide a more in-depth look at specific features and details of a property. By showcasing the unique selling points of a property and highlighting its advantages, property walkthroughs can help potential buyers envision themselves living in the space and increase their interest in the property.

Combining virtual tours and property walkthroughs can create a comprehensive and engaging experience for prospective buyers, ultimately generating more leads for your real estate business.

Live Streaming Events

Live streaming events, such as open houses or informative workshops, can give real estate agents a unique opportunity to connect with potential clients and generate leads in real-time. By broadcasting these events online, you can reach a larger audience and provide valuable information to potential buyers and sellers.

This, in turn, can help you establish credibility, build trust, and ultimately generate more leads for your real estate business. Don't overlook the power of live streaming as part of your real estate lead generation strategy.

Educational Content

In addition to virtual tours and live streaming of real estate events, educational content is crucial in video marketing for your real estate company and generating leads. By sharing informative content such as market updates, expert tips, and how-to guides, you can position yourself as a knowledgeable resource for potential clients. This can help build trust, establish credibility, and ultimately generate more leads for your real estate business.

Make sure to create engaging, informative, and relevant content that addresses the needs and interests of your target audience.

Networking and Building Relationships

Real estate agent networking with other agents

In the real estate industry, networking and building relationships are crucial to success. Whether you're connecting with potential clients, other agents, or industry professionals, the relationships you build can open doors to new opportunities and generate valuable leads. To maximize your networking efforts, consider attending local events, joining online groups, and utilizing referral services.

Face-to-face interactions can go a long way in building trust and rapport with potential clients, making offline networking events invaluable for generating leads. Additionally, online networking platforms offer unique opportunities to connect with potential clients and real estate professionals, further expanding your network and lead generation potential.

Real estate coach at an open house showng many agents how to build their personal brand.

By consistently nurturing these relationships and providing exceptional service, you can position yourself as a go-to resource in the real estate industry and generate steady leads and agent-to-agent referrals.

Offline Networking

Offline networking events offer an excellent opportunity for real estate agents to connect with potential leads and build relationships in their local community. Attending local events such as concerts, art shows, and fundraisers allows you to engage with potential clients, showcase your expertise, and generate new leads in a more personal setting.

To make the most of these opportunities, be prepared to answer questions, share helpful advice, and offer valuable insights on the local market. Don't forget to bring business cards and promotional materials to share with potential leads.

Working with a lead generation company to find seller leads agents need

By staying connected and engaging with new leads after an event, you can maximize your potential for success and generate more leads for your real estate business.

Online Networking

Online networking platforms have become increasingly popular, providing real estate agents a unique opportunity to connect with potential clients and other industry professionals. Social media platforms, online groups, and forums offer many opportunities to engage with your target audience and generate leads.

To maximize your online networking efforts, be active and engaged on social media platforms, participate in relevant online groups and forums, and leverage professional networking sites like LinkedIn to connect with the potential seller and buyer leads, other real estate agents, and industry professionals. By consistently engaging with your online network and sharing valuable content, you can build relationships, establish credibility, and generate leads for your real estate business.

Leveraging Technology for Efficient Real Estate Lead Generation

Real estate agent using CRM system to manage leads

As technology advances, real estate agents must adapt and leverage these advancements to generate leads more efficiently. CRM systems, automated marketing tools, and AI chatbots are just a few examples of the powerful tools available to agents and real estate coaches in 2023.

By adopting these tools and technologies, agents can save time, streamline their re estate lead generation efforts, and focus on nurturing and converting leads. Furthermore, leveraging technology can help agents stay ahead of the competition and provide an enhanced customer experience, ultimately leading to more closed deals and a successful real estate business.

CRM Systems

Customer relationship management (CRM) systems are a powerful tool for real estate agents, allowing them to streamline and enhance every aspect of customer interaction. With a CRM system, agents can more effectively manage leads, track customer interactions, and even automate marketing efforts, leading to better lead conversion and increased sales.

Various CRM systems are available, each designed to cater to different needs and preferences. Some popular CRM systems for real estate professionals include collaborative, operational, and analytical CRMs, which offer unique features and benefits to help agents succeed in their lead-generation efforts.

By implementing a CRM solution tailored to your needs, you can better manage your leads and deliver an exceptional customer experience.

Automated Marketing Tools

Automated marketing tools can significantly enhance your lead-generation efforts by streamlining your marketing processes and campaigns. These best lead-generating tools offer a range of features, such as audience segmentation, behavioral analysis, and lead scoring, enabling you to target customers with automated messages across multiple channels and save time in the lead-generation process.

Using lead generation companies to help find expired listings vs direct mail or cold calling

An Auto Dialer is one such cold calling automation tool that can help real estate agents make phone calls and generate leads more efficiently. This tool streamlines the dialing process, allowing agents to make up to 100 cold calls daily and reach more potential customers in less time.

By utilizing automated marketing tools, agents can focus on nurturing and converting leads, ultimately driving success in their real estate business.

AI Chatbots

AI chatbots have revolutionized how real estate agents connect with potential clients and generate leads. These chatbots can engage with website visitors in real time, answering their questions and providing valuable information, all while capturing lead information and converting visitors into potential clients.

Using AI chatbots in real estate lead generation can dramatically increase conversion rates, transforming the lead information-sharing process from a mundane task into an engaging conversation. Moreover, chatbots can help agents provide personalized, empathetic, and timely support, enhancing the overall customer experience and leading to more closed deals.

Nurturing and Converting Real Estate Leads

Real estate agent following up with leads

Nurturing and converting leads is critical to success in the real estate industry. Agents must actively engage with potential clients, provide valuable information, and offer exceptional customer service to close more deals. Some effective strategies many agents have for nurturing and converting leads include personalized follow-ups, informative content, and excellent customer service.

By implementing these strategies, agents can build trust with potential clients, showcase their expertise, and convert leads into loyal customers. Remember, a successful real estate business is built on solid relationships, exclusive tips, and excellent service, so it's essential for real estate referrals to prioritize nurturing and converting leads for long-term success.

Personalized Follow-ups

Personalized follow-ups are essential for nurturing and converting leads in real estate. By tailoring your communication to each potential client's unique needs, preferences, and interests, you can build stronger relationships and provide them with the information they need to make informed decisions about buying or selling a property.

Create customized emails, postcards, social media ads, and other forms of communication that address the individual needs and interests of each client. This could include providing information about local real estate businesses, market trends, upcoming open houses, or other relevant information that helps them make the best decision for their needs.

By staying consistent and providing value in your follow-ups, you can increase your chances of converting leads into loyal clients.

Informative Content

Informative content is crucial for nurturing and converting leads in real estate. Providing potential clients valuable insights and resources can help build trust, establish credibility, and lead to more successful transactions.

lead generation ideas for real estate websites and real estate coaches to find potential customers

To create informative content, focus on addressing the needs and interests of your target audience, and ensure the information is accurate and up-to-date. This could include market updates, expert tips, and how-to guides that help potential clients navigate the complex world of real estate.

By offering informative content, you can position yourself as a knowledgeable resource for your potential clients and increase the likelihood of converting leads into loyal customers.

Exceptional Customer Service

Exceptional customer service is vital for nurturing and converting leads in real estate. Personalized, empathetic, timely support can help you build trust with potential clients and close more deals. Maintaining a positive reputation and offering exceptional customer service can set your business apart from competitors, leading to more sales and significant revenues.

To provide exceptional customer service, focus on understanding the unique needs of your clients and delivering a memorable experience that fosters customer loyalty. Offer helpful resources, discounts, and attentive support to ensure your clients feel valued and satisfied.

By prioritizing exceptional customer service, you can nurture leads and convert leads more effectively, ultimately achieving success in your real estate business.

Measuring and Optimizing Real Estate Lead Generation Efforts

Real estate agent measuring and optimizing lead generation efforts

Measuring and optimizing lead generation efforts is crucial for success in the real estate market. To ensure your marketing strategies are practical and generate the desired results, tracking key performance indicators (KPIs), A/B test campaigns, and continuously improving your efforts is essential.

By actively monitoring your lead generation efforts and making data-driven decisions, you can refine your strategies, better target your audience, and ultimately generate more quality leads for your real estate business. Remember, continuous improvement in lead quality is critical to staying ahead of the competition and achieving long-term success in the real estate industry.

Key Performance Indicators (KPIs)

Key performance indicators (KPIs) are quantifiable measures that help you track your progress toward your lead generation goals and objectives. By monitoring KPIs, such as customer satisfaction, website traffic, lead conversion rate, cost per lead, and average sale price, you can better understand your lead generation efforts and make informed decisions about your strategies.

To accurately measure KPIs, use surveys, analytics, and tracking software to ensure reliable results. By selecting the right method for each KPI, you can obtain accurate and reliable results that will help you identify areas of improvement and optimize your lead generation efforts for greater success.

A/B Testing

A/B testing is an effective method for optimizing your lead generation campaigns by comparing two campaign versions to determine which performs better. By setting up an A/B test, you can identify areas of improvement, make data-driven decisions, and ultimately enhance the performance of your marketing efforts.

This can increase lead generation and conversion rates for real estate buyer leads, helping you achieve your business goals.

Continuous Improvement

Continuous lead quality improvement is constantly refining your lead generation strategies for better results. You can boost their performance by making minor changes to your campaigns and design and ultimately generate more leads for your real estate business.

Embrace the concept of continuous improvement of top lead generation strategies and ideas and strive to learn from your successes and failures, adapting your strategies as needed to keep your lead generation efforts fresh and effective.


In conclusion, generating high-quality leads is essential for success in the real estate industry. Maximizing your online presence, utilizing video marketing, networking, building relationships, leveraging technology, nurturing and converting leads, and measuring and optimizing your efforts can revolutionize your real estate business in 2023. Remember, a successful real estate agent is adaptable, forward-thinking, and always looking for improvement. So, take these proven strategies to heart and watch your real estate business flourish. The future of high-quality real estate leads is in your hands – grab it!

Frequently Asked Questions

How is lead generation done in real estate?

Lead generation services in real estate are all about finding and connecting with potential buyers and creating a relationship that builds trust and enthusiasm for your real estate services again. By utilizing tried-and-true methods, such as lead generation services such as online advertising, referrals, open houses, and networking, you can attract more leads, close more deals, and grow your real estate business.

These methods can help you reach a larger audience and create more opportunities for success. With the right approach, you can create a steady stream of leads that will help you build a successful real estate business.

How to generate real estate leads in 2023?

Are you ready to start generating real estate leads in 2023? Follow these simple strategies and unlock the full potential of your real estate business: build a personal brand name, utilize email and video marketing, maximize SEO and social media platforms, engage in networking activities, and don't forget about paid search engine optimization.

With some effort, a few more ideas, and dedication, your real estate business will experience growth!

Where do real estate agents get most of their leads?

Realtors can get leads from various sources, including door-knocking, cold calling, direct mail, past clients, FSBO listings, expired listings, former coworkers' client lists, and social media marketing/advertising.

With these options, realtors have the potential to reach a wide variety of people and increase their lead generation.

What is lead generation in real estate?

Lead generation is an essential part of any successful real estate business. It involves using various marketing tactics to capture potential leads and convert them into paying customers.

By targeting the right prospects, you can be well on your way to gaining more sales and increasing profits.

Tom Burchnell
Post by Tom Burchnell
June 22, 2023
Tom Burchnell is a seasoned marketing executive passionate about powering startups to success. With a robust background in both B2B and B2C marketing, Tom has built an impressive career through his strategic insight, adeptness at product positioning, and masterful development of go-to-market strategies. His strengths lie in identifying untapped opportunities within the competitive startup landscape, devising tailor-made strategies to maximize potential, and transforming data into actionable marketing initiatives. Tom has a strong record of driving significant revenue growth, a testament to his skills in product marketing, growth marketing, and brand marketing. Renowned for crafting compelling content that resonates with diverse audiences, Tom is adept at bridging the gap between brands and their target consumers. He is a dynamic force within the marketing realm, continuously striving to push boundaries and foster growth for ambitious startups. His experience at leading fintech and proptech startups and his consultative roles across various sectors lend a unique perspective to his marketing approach. With Goal Based Marketing, Tom is dedicated to helping startups navigate their growth journey, providing them with personalized, result-oriented marketing strategies.